POTENTIALS MEDIA was created in 1982 to produce the POTENTIALS television series. Founded by Barbara Marx Hubbard and Marta Houske, its purpose was to create programming for television which created a positive vision of humanity’s future. The series was based on Barbara’s decades of research and work with some of the greatest creators, innovators, visionaries and thinkers of the Twentieth Century.
Marta first met Barbara while she was a producer, director and writer for the international hit television series In Search Of . . . starring Leonard Nimoy. In 1981, Marta had been assigned an episode entitled In Search Of . . . The End of the World and was determined to somehow put a positive spin on it. She contacted Barbara’s International Committee for the Future based in Washington D.C., and arranged to interview Barbara for the show. They met at Barbara’s home, and later filmed the interview at the Smithsonian’s Air and Space Museum. Their friendship was ignited through their mutual desire to do good works for television.
Barbara had a dream of producing a television series about the new news, the good news of our time. She had tried many times to launch this idea, in some cases with major television producers of the day, and yet finally this was the combination that worked. Barbara and Marta began to produce their shared vision: POTENTIALS: Creators and Innovators of Our Time.
In July of 1982, some of the most extraordinary individuals of our time joined in conversation with Barbara in a Los Angeles television station to envision a positive future. The taping was conducted over three days, capturing forever on video some of the Twentieth Century’s master builders of a positive future.
Ever innovative, Barbara and Marta incorporated some interactive elements into the shows: a section called Connections which made books and tapes available to the viewers; an evening presentation and meeting for the viewers to meet each other as well as some of the series’ guests; a discussion-study group for viewers to attend; and other networking opportunities.
POTENTIALS aired on a small but powerful Los Angeles television station to an overwhelmingly encouraging response. The letters poured in! Barbara and Marta tried mightily to get POTENTIALS onto a major television outlet, but it was a different era, and their ideas fell on deaf ears. POTENTIALS was archived.
In 1997, POTENTIALS was reborn. Based upon his longtime admiration of Barbara’s work and as one of the early believers in POTENTIALS, Gordon Beaham III of the Faultless Starch / Bon Ami Company stepped forward to help put the series out on videotape. The original camera tapes were archivally restored in New York, and the effort to get the word out about POTENTIALS was once again underway.
POTENTIALS is now available to individuals, schools and libraries who dream of a positive future for the Earth and its people.
What humanity envisions can often be achieved . . .
Copyright (c) 1998 Potentials Media. All rights reserved.